Category: INTERVIEWS


I’ve been meaning to catch up with Samuel Albert Borkson and Arturo Sandoval III of Friends With You since I started Yo-ster because, to put things simply, we have a lot in common. They believe Magic, Luck, and Friendship™ are powerful enough to trademark (they did). They believe that if you think happy thoughts, patience and charisma will help you achieve anything you want to do. Me too.

Established in 2002, FWY is a well-respected, very cute Miami-based art collective whose bright toy-inspired products and youthful installations made them famous. These days the studio also offers branding, animation and new media to major clients with a common goal: connect people. FWY start any project by creating a unique dream world where imagination becomes reality. Then they introduce you to new endearing friends who will mostly likely send you telepathic ideas of positivity for you to spread. Their happy art is merging the worlds of art and merchandising which is great for business because happiness is, in fact, contagious. Here’s what they had to say:

Can a message of universal kindness change the way people think?
Of course! Our method is to use every modern measure of cultural significance to implant our vision and message. From fine art to entertainment and licensing, to advertising and branding, we are injecting our magic into all modern currents of thinking.

Your unique approach to branding at FWY Studios, where your multi talented team crosses fine art and commercial work for hire, combines several bizarre elements most often left out of commercialism completely: Magic, luck, and friendship. Firstly, how is this even achieved? Are your commercial clients ever skeptical to your hugs? How do you get them to come around and be friends with you?
They can’t deny it. They are starving for the magic.

How do you use the outcome of a campaign to strengthen a future project?  What are key performance indicators for you? Aside from, you know, magic and luck and friendship.
Each project gives us new tools and information to do things more efficiently and to dream bigger and better. Each element is like a brick in the construction that is our entire universe.

Do you dream in color?
Definitely!

Dancer (Pop-Tarts) from FriendsWithYou

Friends With You on Facebook
Friends With You on Twitter

5 MINUTES WITH JAPAYORK

Hello, JAPAYORK. How is your leather jacket today?
It’s good. I’ve painted the words LUST & FOUND on it.

I am much more inclined to jump a turnstile with mine on. Does it affect you? Do you feel more like Prince, perhaps?
When I wear mine I like to listen to the Misfits and look menacing!

Yea. A good leather jacket should say “fuck you” to everyone so you don’t have to. Do people call you JAPAYORK or do you still answer to Stephanie like Gaga does?
Even my family call me Japa, but there are still some people close to me that call me Stephanie.

When did you realize “I Need It All” is in fact perfect?
Thanks a lot! “I Need It All” was one of those songs that just flew out ‘o me; I sat down and wrote it in less than two hours. The best songs don’t take long to write, they are there waiting.

Why did you choose “Our Now” as your first single?
Well we haven’t really decided on a single… “Our Now” is just the first song I’m sharing but I haven’t showed the big guns yet.

What was the goal when you started recording?
To have loads of fun.

Do you think your tracks will be included on your first record?
We’ll see, there is every chance.

Honestly, do you think your identity is at stake when dealing with a big label pop-glamsquad?
No, not at all. I’ve got quite a strong view of who I am whichever label we go with, and the kind of songs I write and the artwork I create help portray me as an individual.

What is the best thing you’re ever done?
Giving it all up for music.

Blond or brunette?
Pink hair dyed with Kool Aid?

UPDATE – Latest Japa York single, Teenagers, is set for release 12/05/10 on Popjustice Hi-Fi

RUSS CHIMES: INTERVIEW

UPDATE: ELLIE GOULDING – STARRY EYED (RUSS CHIMES REMIX) HAS CLIMBED TO NUMBER 1 ON THE UK MTV DANCE CHART. Well done, Russ. The mix even has its own amazing official video.

Ring, ring, ring. Buzz, buzz, buzz. Delivery! IT’S RUSS CHIMES FROM LONDON! What’s he doing in New York? He’s bringing you his remarkably stylish post modern lust funk. You like it with a little noise on top. He knows. This pop is very hot. Now put your pants on and get to the door, he hasn’t got all week. VALERIE is in the house!

Why does everything sound so good when you hear it on the radio?
Because it’s been past the expert ears of a mastering engineer… probably.

Tell us about your car. Does it have the round radio knobs or is it a digital tuner?
It’s a 1978 MGB GT and it’s blue. It’s got a roof that folds back for sunny days. My radio is digital. It has red flashy lights.

What if they made a car stereo interface with extra knobs for filter and such?
I’d probably crash into a tree.

How many times is it acceptable to use the word knobs in a single interview?
Entirely depends on the context. Actually no it doesn’t, you have 2 left.

Right. We’re all adults here. Your music always makes me feel really drunk even if I’m only a little drunk. How is that achieved?
Sorry about that. I don’t make it when drunk.

What is your personal favorite Stuart Price pseudonym? Including Zoot Woman.
Jaques Lu Cont.

If you were at a party that wasn’t playing big room synthpop,what’s the best you could hope for?
Some nice French house. Or progressive house.

What’s the best commercial or theatrical use of pop in recent memory?
That happy Alphabeat track in the latest Diet Coke ads.

What don’t your fans know about you?
I can totally kickflip.

Thank you, RUSS CHIMES.

*RUSS CHIMES does not have one of those copyright deals where you must type his name in all caps. I did a lot of research for this interview and I have confirmed with his father and mother that RUSS CHIMES was in fact born in all caps just as Ultravox began using hot pink font in the style of florescent tubes. Here’s a really adorable photo of RUSS CHIMES being born.


I am exceptional at research. Thank you.


One of the top songs of the summer, Hey Boy (Goner Records), is the soon to be released first single from Magic Kids. It’s a joyous vocal-centric song with impressive harmony and old-fashioned instrumentation reminiscent of The Ronettes or Essex Green.

We think it’s important to interview talented indie-pop acts like Magic Kids early on not only to document their whole story but also to share their experiences in order to inspire others. Unfortunately, they haven’t told anyone much about the band at all. Magic Kids (featuring members of The Barbaras and Girls Of The Gravitron) are really into this whole magic thing. For example:

What is the idea behind the song? magic
Is it about any boy or girl in particular? magic
When was the song written? magic
Who wrote the song? magic
What came first the music or the lyrics? magic
Is that a xylophone I hear? magic
When and where was it first recorded? magic
What type of microphone is your favorite? magic

Will (their keyboardist) did however disclose that there are no pizzerias worth seeking out in the Magic Kids hometown of Memphis, Tennessee. We’re assuming everything else is secret in order to somehow protect the, eh…you know. We will keep you posted on whether or not they are indeed the second coming. All signs point to → maybe. If you absolutely must know more there is a video-interview floating around that they did with a big-time lame magazine’s website but they don’t discuss their music.

If you haven’t heard Hey Boy and you would like to enjoy it, the track is up on their Myspace profile.


For those of you who have listened to it several times a day for a week as we have, perhaps you might fancy a donk on it…

In case you haven’t read any features on any tragically accomplished American fashion designers in the past 10 years, they all go a bit like this: ‘Said designer has an impressive resume. Said designer went to Parsons. Said designer was an apprentice for a long time to another designer who hasn’t been relevant since the 70’s. Said designer has dressed all the celebrities and people who matter. Rich people fucking love said designer.’

Pamela Thompson‘s got nothing to do with all that nonsense. Ok, Pamela’s designs have been worn by more than a few pop stars but it doesn’t seem like Pamela got where she is today by simply following suit. It’s not that she isn’t thinking, it’s just she’s so busy dreaming. And thank goodness for that. It was her dreams that inspired some of the most iconic fashion images of my generation. Every wonder how Betsey’s runway shows became so naughty? Or why a high school ‘stoner’ walked right down the Heatherette runway under the tents at Bryant Park for the whole world to see? Pamela Thompson’s optomistic graphic design flavor and unmatched knack for playful visual merchandising carried her straight to Fashion Week but ultimately the self-confidence in her own unlikely yet strangely uplifting ideas made her a legend.

In 2006, after 4 years as Head Designer at Betsey Johnson, 2 years as Head Designer at Heatherette, and a 10-year collaborative presence at Anna Sui, Pamela launched her own signature collection, Pamela Thompson. The collection is every bit as lighthearted and whimsical as the woman behind it all. And just like Pamela herself, they clothes are sure to make you smile.

Back at Heatherette in 2006 some of us attended a trend luncheon at Swarovski or something and I remember I came back to the office, sat myself in your window asked how you did your forecasting. You explained that you don’t follow trends because as a designer there you didn’t feel that was your job. I know you are not one to follow suit. Where do you get your visions of sugarplums? I love that you remember that! After that luncheon I swear I DREAM in Swarovski! While working as Head Designer for Heatherette I was certain that the boys were leaders and not followers of trends. They were the people who made the trends. That’s why I knew my job was to also help lead rather than follow. My designs are a melding of ideas and concepts from many places. I create themes seasonally to keep my mind on track and focused. The themes can develop from current politics, social issues, culture and from images of art, photography, people on the street, magazines, vintage, internet, tv etc. The beauty of design is it is not limiting and your inspiration never runs out.

How do you edit yourself? That is hard! It is necessary for the sake of time and money to edit out those pieces that you wish you could try but you know in your mind are not right or not saleable. That’s what I love about fashion shows and also owning your own shop. In both you can experiment more and really take your imagination to a new place. Fashion shows allow you to show some pieces which you may or may not produce to get reaction, build your brand image or simply express yourself artistically. Owning your own signature shop allows you to make one off pieces and test them to see what the public thinks before you produce them on a larger scale. It is like a lab where you can experiment with dreams!

There are times when I’m working that I wish I had the confidence to be completely off the grid as I did when I was in elementary school. I loved to write and sing on a whim without worrying that I didn’t know how to do it correctly. There seemed to be no logistics to hold me back. Maybe confidence isn’t the right word. Fearlessness? You know when you’re at a young age you don’t over think things or worry that your ideas have no audience or that no one will buy it. You seem to have kept that fearlessness in your creative process and that’s how I always think of you. Are there ever times where your creative spirit feels a bit off?
There are always times you second guess yourself. I don’t think you would be human without that. You have to have confidence in your talent as a designer and it helps when you work for a label that gives positive reinforcement and supports you. I have been lucky to work for mainly creative labels that don’t require you to copy and don’t stifle your creativity. Many do this to make a quick buck and provide instant trend turnaround. Working for labels that don’t do this helps keep that fear at bay and allows you to push the envelope. The few places that I have worked and forced this mentality on me were not places where I was happy, and it ultimately hurt my creativity and confidence. If you work day in and day out for a company that constantly second guesses what you do and doesn’t let you experiment, you eventually burn out and become a product developer not a designer. There are so many companies out there that are more about making loads of cash and less about the design, brand, or quality. It saddens me. It is misleading to hire a designer and for them to start and realize their whole job is to copy other people. It’s not fair to the designer.

What role does your fine art play in your life? I am surrounded by art. My house actually is somewhat set up to look like
a gallery. I love being surrounded by art in all its forms so I am always on the lookout for people doing interesting things or finding lovely vintage pieces.

What types of things in life do you have an affinity for and how do they play into your collections? I am a major collector. It has gotten so crazy that I am just starting to collect images of things I love rather than the actual item! Takes less space that way (laughs). I love anything that sparkles. I love all types of vintage and new picture books, rhinestone jewelry, odd pins, vintage dollies, fabric and trim swatches, and most of all magazine tears! I have boxes and boxes from all the way back to high school of images I love. The internet is the greatest invention of all.

Are you writing a book? I am in the process of writing a question and answer book based on all of the questions and advice I have given out for the past 10 years via my website. I always wished there was someone that would have told me what to do and what not to do when I started, so I decided long ago to be that person for others.

*WHERE TO BUY

5 MINUTES WITH SLUTTT

No matter where you are or what you’re doing when you hear a SLUTTT track, suddenly it’s half past 3 and if you’re not careful you might puke. You don’t know what’s in front of you or who’s behind you and all you see are pieces of a seriously altered reality through a flashing neon strobe light and a sea of black t-shirts. You feel as though the music from the sound system in the basement of the club is pushing you around in a tornado of screaming and rapping. You’re probably wasted. Or you might just be in your room hanging out listening to STOP COPYING ME, by SLUTTT.

Hey SLUTTT, what are you up to?
WHAT RIGHT NOW OR LIEK IN GENERAL I DUNNO SITTING ON INTERNET.

What are you working on?
ME AND RAGEFOXXX JUST FINISHED A REMIX FOR BRICH FOR PALMS OUT ITS REALLY FUCKING REALLY REALYY DARK AND CRAZY AND I REDID THE VOCAL SAMPLE AND JULIAN/RAGE DID THIS EVIL HELL VOICE IT WAS REALLY FUNNY AND CRAZY BUT IT TURNED OUT SO OOOO DARK AND EVIL.

I thought of you this weekend when I heard that Etta James clip. What do you think about her recent comments regarding Beyonce?
I DONT KNOW WHO ETA JAMES IS… BEYONCE … THAT SINGLELADEIS SONG MAKE SME WANNA JUMP OUT A WINDOW. I GUES THANKS FOR THINKING OF ME?

You have some very provocative images on your MySpace page. Do you ever get nasty messages from anyone?
YEAH THEY ARE RETARDED I ALWAYS SEND BACK REALY FUCKED UP SHIT LIKE HOW THEY SHOULD TOTALLY MEET UP WITH ME SO WE CAAN TAKE ACID AND HEROIN AND I C AN TIE THEM UP AND PUT CENTIPEDES IN THERI DICK AND CUT THEIR FACE. PPL ARE SO STUPID LIKE DUDES ON MYSPACE THEY PROBABLY SEARCHED FOR “SLUTS” AND THOUGH LIKE I WAS JUST HCILLING ON MYSPACE LOOKING FOR SOME 1 TO HOOK UP WITH SRSLY PPL ARE STUPID I HOPE A DISEASE COMES THAT ONLY KILLS STUPID PPL THEN MYSPACE CAN BE FUN AGAIN.

Is that how you met The Teenagers?
MYSAPCE YAH THEY HAD LIKE 60 FRIENDS OR SOMETHING HHA WHENWE FOUND THEM LIKE “REMIX US” AND WE WERE LIKE “OK” AND THE FUCK NICOLE REMIX WE DID ENDED UP BEING THE BSIDE FOR THE FIRST TEENAGERS 7″ AND THEN THEY GOT FAMOUS IT WAS CRZY WELL WE DIDNT REALLY DO THAT RAGE DID THAT
CUZ THERE WERE NO VOCALS I TOLD HIM WAT PARTS SUCKED AND WICH WERE GOOD THO.

What do you think is wrong with the music industry?
UHHH NOTHING IS WRONG WITHTHEM I THINK WATS WROGN IS NOBODY WANTS TO BUY MUSIC AND SO NOW MUSIC WILL JUST HAVE TO BE KINDA FREE BECAUSE U CANT FIGHT EVERYONE AND NOOBYD IS BUYING MUSIC. THE ARTISTS AND LABELS HAVE TO DO MORE SUTFF THO NOW LIKE DVDS AND CLOTHES AND PORN.

Where is the sluttiest place you’ve ever been?
JERKOFF BOOTH IN MONTREAL AT 4 AM SO SCARY OMG I NEVER BEEN ANYWEHRE GROOSER.

Who is your favorite dead pop star?
IS DAVID BOWIE DEAD PROBABLY HIM.

SIRPAUL has been writing music for over 10 years and in 2004 a magical thing happened: he went pop. By 2007 he was a certified tech-pop producer with a hot little single called Do U, which stuck to club party radar like glue for well over a year. In 2008, the strangely sexy video for Do U made its way into heavy rotation on Logo (“that gay channel”) and stayed there for months gaining enough popularity to make their top ten videos of 2008 also know as the Click List. Today SIRPAUL is planning a party, sipping some coffee, and telling us all about his brand new all dance record.

I was just reading the invitation to the shooting of your next video. It sounds like a party. Who is directing?
Yeah the video for the next single “Swinger” is going to be a party scene that will be filmed at (my favorite nightclub in NYC) Mr. Black. Andreas Anastasis is directing this time. We have a long working relationship. He’s directed all of my videos except this last one “Objectified” which was directed by Mark Odgers.

Your new single, Objectified, doesn’t sound new at all. It sounds something like a Technotronic track that I somehow missed growing up and then found on youtube and wouldn’t shut up about for several weeks. What do you think it is about that retro-dance formula that is so satisfying?
Most dance music hasn’t been taken very seriously in the past. That whole 90′s dance scene started out with crazy lip synch scandals and ended with a big rave. By the end of “the rave” (which is how I refer to that entire period in time) everyone seemed too cracked-out to dance or actually listen to the quality of the songs. The world completely missed out on some amazing genres of music that should be exhumed and reexamined. I think the formula of taking something that sounds familiar and giving it a totally modern twist makes it really satisfying.

Tell us about your dance music roots.
I grew up on Long Island and there was certainly nothing there that appealed to me so I’d pack a backpack with crazy clothes & sneak out of my parent’s house while they were sleeping. Then I’d hop on the train and transform myself into a total freak show and walk right in to Disco 2000 at Limelight. I was around for the whole “club kid” scene. After I moved to the city I started religiously going out to clubs like Tunnel, Club USA, Palladium & Sound Factory. The problem for me was that those clubs had no warmth or community to them so there was no way for me to progress and take them over (laughing). It wasn’t until Cheetah opened that I found my kind of scene and started making music and performing there regularly with DJ’s like Merrit & Mike Cruz. 

What does it mean to be objectified? Is that a fantasy of yours?
To be objectified is to be made a spectacle of. I love attention when it’s from ONE PERSON. But if we’re out and that causes a scene, by all means pull up a chair and watch! In the past women complained about being objectified. For most men, I think it’s a different story. We tend not to mind this sort of attention. Oddly enough, the term also refers to, more literally, using people as furniture. But that’s a bit much for my taste. There’s an amazing artist Allen Jones, who has explored this concept visually.

Is objectification for part time lovers or may I objectify my girlfriends too?

I think the key is that the person has to decide that they want to be objectified. So you may actually objectify anyone you like as long as they’re getting off on it.

It seems like once you went pop you just couldn’t stop. Are you high on pop?
It’s a really exciting time for me right now. Pop music is just so much fun! If the songs are well written and they make you dance and feel a little more optimistic about the state of your life then it can’t be that bad, right? So yeah, I’m completely high on pop! Maybe I’m a little tweaked out on Pop. Did you just hear that?

SIRPAUL: Objectified (Deluxe Version) is available now on iTunes

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