
Let’s face it: New York Spring Fashion Week is boring. Everyone knows the fall collections are the shows worth watching. It’s not just the average Middle American who wouldn’t know their Gucci from their Prada, Spring Fashion Week in New York usually doesn’t have much of an effect on anyone. It isn’t very dramatic, there won’t be any major breakthroughs, and well, Madonna wouldn’t have even showed up at Marc’s show this week if she wasn’t already in town for her slice of the I-loved-Michael-Jackson-therefore-I-am-pie she scarfed down poignantly at the VMAs last weekend. This is probably why American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to corp-up the glam factor with Fashion Night Out and loads of commercial social gatherings intended to create interest where there wasn't any before.
It sort of worked though, no? This season we have been dragged out to more fashion parties in a week than ever before. You might even find yourself visiting Style.com daily for the latest coverage instead of the usual sarcastic tune-in to Video Fashion Daily sometime after midnight to fall asleep laughing at the designers audacity to send that uninspired, understyled, overused pattern down the runway again. You might find yourself paying attention because, after all, fashion moves pretty fast. If we don’t stop and look around once in a while we could miss it.
Lacoste Artistic Director, Christophe Lemaire, hit the ball out of the park this season paying homage to the late Jean René Lacoste and his family. Lemaire crafted the look of 1930’s beach life through Lacoste’s eyes beautifully. Models made their way down a painted white boardwalk wearing updated classics inspired by the French Riviera’s leisurely high society. And for the finale? An all yellow tribute to monochromatic legend, Jean René Lacoste, who basically invented “tennis white” back in the 1930s. It seems Lemaire appreciates the old simplicity and the fact that for the first 20 years as a brand Lacoste was successful manufacturing little more than solid white shirts for tennis, golfing, and sailing.
Christophe Lemaire is a visionary. He has single handedly placed Lacoste back at the top of the high-end sportswear pyramid for the 21st century by referencing everything we ever loved about the label in the first place and reserving a first class seat for their timeless basics in the modern landscape of trend-diven fashion. The sportos, the tech-heads, geeks, sluts, bloods, wastoids, dweebies, dickheads - they all adore him. Christophe Lemaire, you're my hero. Shit, I hope he doesn't die. I can't handle summer fashion.